Individuals' attitudes and behaviours around planning and saving for later life: Findings from qualitative and quantitative research
Working Paper No. 72
by Anna Thomas, Joceline Jones, Shiona Davies and Dave Chilvers
This research presents the findings from multi staged qualitative and quantitative research. This research, which was co-funded with the Personal Accounts Delivery Authority (PADA), set out to explore individuals’ attitudes towards planning and saving for later life and included an audience segmentation of people of working age. The segments are grouped together based on the common attitudes and behaviours held by respondents in each segment.
